1. Overview
This policy explains how long RocVille Media House retains your data and the criteria used to determine retention periods. We retain data only as long as necessary to provide the Service and fulfill the purposes described in our Privacy Policy.
2. Account Data
- Active accounts: Retained while account is active
- After deletion request: Deleted within 30 days
- After account termination: Anonymized within 90 days, except where retention is required by law
- Backup retention: Up to 90 days in encrypted backups
3. Brand and Content Data
- Brand intelligence data: Retained while account is active; deleted within 30 days of account deletion
- Strategy documents: Retained while account is active; deleted within 30 days of account deletion
- Uploaded content: Processed in real-time and not stored long-term unless part of an active workflow
- Generated content: Retained while account is active; deleted within 30 days of account deletion
4. Analytics and Usage Data
- Raw analytics events: Aggregated and anonymized after 12 months
- Session replay data: Retained for 90 days, then deleted
- Funnel data: Aggregated after 12 months, individual records deleted
- Performance data: Aggregated after 6 months
5. Payment Data
- Transaction records: Retained for 7 years (legal requirement)
- Payment method details: Not stored by us; handled by Paystack
- Invoice data: Retained for 7 years (tax/legal requirements)
6. Communication Data
- Support emails: Retained for 2 years from resolution
- Transactional emails: Deleted after 90 days
- Marketing emails: Until unsubscribe request is processed
7. Security and Audit Data
- Security event logs: Retained for 2 years
- Authentication logs: Retained for 1 year
- Audit trail: Retained for 3 years (compliance requirement)
8. Legal Holds
Data subject to legal hold or litigation is retained regardless of the above schedule until the hold is released or the matter is resolved.
9. Deletion Process
When data is scheduled for deletion, we use the following methods:
- Database records: Hard-deleted from primary database
- File storage: Permanently deleted from object storage
- Backups: Expired from backup rotation within 90 days
- Cache: Purged immediately
10. Your Rights
Under POPIA and GDPR, you can request:
- Deletion of your personal data
- Information about how long your data is retained
- Restriction of processing in certain circumstances
To exercise these rights, contact us at privacy@rmhmediahouse.com.
11. Changes to This Policy
We may update this Data Retention Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date.